"Pamela Lanier's TravelGuides.com has out-performed the combined response of the over two dozen other directories we are listed on."
- Gwen's Lodge, Cooper Landing, AK
"Consumers pick B&B' or Country Inns for the romantic feelings they inspire, said Pamela Lanier author of, The Complete Guide of Bed and Breakfasts Inns International and founder of Lanier BB."
- CBS Market Watch
Cinnamon Mornings and Chocolate Dreams
Whether you're hosting a formal get-together or need a quick brunch idea, this book will spark your imagination and your appetite.
Innkeeper Article ArchivePamela Lanier’s 25 years of experience in the B&B industry, extensive contact with innkeepers, and in-depth research for articles in prestigious journals like the Cornell Quarterly, Wall Street Journal, Women's Day, Family Circle and others, make her a leading expert in the field. Benefit from her expertise by visiting our Innkeepers’ Library, where you’ll find articles covering the latest trends and seminars, to Innsitting and decorating tips. | ||||
| Find an Article | ||||
Article Category Search |
 Professional DevelopmentMarketing Your InnFamilyEtiquetteEcotourismDecorating |
CulinaryBuy & Sell an InnAspiring InnkeepersBusiness PracticesComputers and Internet | ||
Suggest A New Topic (send email submission to lanier@travelguides.com) | ||||
| Featured Article | ||||
Effective Email Marketing by Constant Contact | ||||
By Stu Carty | ||||
| Email marketing is a vital communication tool for many businesses, especially businesses like B&Bs, inns and small hotels that rely so heavily on a great reputation and lasting relationships to grow the business. For these business owners – keeping up with industry trends and traveler expectations takes precious time and a strong devotion to making their particular business best-in-class. What’s more, generating meaningful communications with past and potential future guests is even more crucial. Most innkeepers have some sort of marketing efforts in place. Yet, in these extraordinary times, businesses are pulling out all the stops to stay top-of-mind with those who matter most – the guests that keep the business thriving. Such conditions call for a serious look at what isn’t yielding results and what can you do to be more efficient and effective with your marketing spend. One of the most powerful and affordable marketing tools available to small businesses today is email marketing. When you add email to your marketing mix, you spend less time, money and fewer resources than with traditional marketing channels like direct mail or print advertising. However, before you begin, or when evaluating your current program, consider these key steps for a stellar email marketing plan. Innkeepers, sign-up for your free trial. | ||||
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| "Multiple and syndicated reviews ensure that the Guide continues to be a 'Perennial Bestseller.' - Publishers Weekly "All necessary information about facilities, prices, pets, children, amenities, credit cards and the like. Like France's Michelin..." - New York Times "Reasonable price for a strong reach. Long time travel guide has great consumer credibility. Search is fast and concise. Most prominent links are to inn website directly." - Innkeeping.org from Jan. 08 |
We at Lanier Publishing would very much like to add any new or past articles to our Library to help other innkeepers. If you would like to add your Article to this search, please email library@travelguides.com. Make sure to attach the article in Word (.doc) format so that we may upload on your behalf. If your article was published, please make sure to include the date and name of publication, not to mention the author's name. If you've never been published, now's your chance!
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